You don’t see the world around you in a rectangle or a square, so why should limit yourself to that view in photos and videos? The first wave of 360-degree cameras has arrived, and they let you record everything going on around you at once. If you have a VR headset, such as the Gear VR or Google Cardboard, you can enjoy that trip to the Grand Canyon, family birthday party or rockin’ concert in virtual reality and really feel as if you were there. Or you can just watch 360 clips on your phone or laptop after uploading them to YouTube or Facebook.
Online shopping provides an amazing level of convenience, control and flexibility. But with all we’ve gained, we also have to consider what we’ve sacrificed: information.
Information is a key to lock of every decision we want to make. Without enough information, doubt creeps in and purchase confidence is lost. 360° photography allows customers to see multiple angles and inspect small details, so they are never surprised by their purchases. The more information you provide, the closer your customer feels to your product, and the more likely they are to convert.