Projection mapping, also known as video mapping and spatial augmented reality, is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may be complex industrial landscapes, such as buildings, small indoor objects or theatrical stages.
Projection Mapping uses everyday video projectors, but instead of projecting on a flat screen (e.g. to display a PowerPoint), light is mapped onto any surface, turning common objects of any 3D shape into interactive displays. More formally, projection mapping is “the display of an image on a non-flat or non-white surface”.
Video mapping has lots of uses. For example you can play a “welcome video” on an exterior wall, which is a way to make a great first impression. The video can be something simple — such as an animated logo or message — or you can develop a more detailed introduction video for guests to watch as they enter.
Or you can highlight unique or interesting interior architecture. You can use 3D projection instead of decorations too. If there aren’t any interesting sculptures or architecture inside the building (and even if there are), you can still use 3D projection mapping as a portable alternative to bringing your own art and decorations. In general, 3D projection equipment will take up less space than a full room of decorations, and you can alter the projections for each event on the schedule.
Spruce up the ceiling and being an alternative to a projector screen is another usage of video mapping.
These are just a few examples of how you can use projection mapping at your next event. Next week, we are going to highlight some of the most impressive uses of 3D projection mapping we’ve seen so you can get even more inspiration!
Our experts always get feedbacks from environment and visitors to analyze our performance and practices. In all exhibitions we were as a party, this is what attract people and make them tell each other to say: “hey! Look. How amazing!”