3D Graphic Design — Mineral 360
OVERVIEW
Mineral 360 partnered with HiT Land to revolutionize their outdoor advertising presence. Our 3D and Media Graphic departments worked in tandem to develop a striking 3D billboard concept that pushes the boundaries of traditional graphic design. The project aimed to create a visual experience that not only showcases the product but creates a sense of depth and realism that stops passersby in their tracks. The resulting creative assets were meticulously crafted to ensure brand consistency while leveraging the unique spatial opportunities provided by 3D visualization. This approach transformed a standard advertisement into a landmark visual piece for the brand.
DISCIPLINES
- 3D Design
- Billboard Advertising
- CGI
- Graphic Design
- Mineral 360
Diagnosing the friction points.
In a competitive market, Mineral 360 faced the hurdle of visual fatigue among their target audience. Standard 2D billboard advertisements were no longer yielding the desired level of engagement or brand recall. The client required a solution that would break the 'flat' barrier of traditional media and create a premium, modern image for their brand in public spaces.
Engineering the solution.
HiT Land's 3D department developed a custom CGI environment that emphasized the product's form and texture. By utilizing forced perspective and high-fidelity rendering, we created a 3D effect tailored specifically for billboard viewing angles. Our Media Graphic team then integrated these 3D elements with professional photography and bold typography, ensuring the final design was both aesthetically stunning and functionally effective for large-format advertising.
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