AR Application — Setare Kish
OVERVIEW
Setare Kish Building, a prominent name in the construction sector, required a modern approach to showcase their architectural projects. HiT Land's 3D and Augmented Reality department collaborated to develop a cutting-edge AR application that transforms traditional blueprints into interactive digital experiences. By integrating high-fidelity 3D modeling with mobile AR technology, we enabled the client to present their developments with unprecedented clarity and engagement. The project focused on bridging the gap between conceptual design and the final physical structure. Through this application, stakeholders and potential buyers can explore the building's exterior and interior details in real-time, providing a comprehensive understanding of the project's scale and aesthetic value before construction is even completed.
DISCIPLINES
- AR
- 3D Modeling
- Real Estate
- Augmented Reality
- 3D Visualization
Diagnosing the friction points.
The main challenge was the limitation of 2D renderings and static models in conveying the true essence of the Setare Kish Building. Potential investors often struggled to visualize the spatial layout and the architectural impact of the project. The client needed a portable, high-tech solution that could be used during sales presentations and exhibitions to stand out in a competitive real estate market.
Engineering the solution.
HiT Land developed a custom AR application that utilizes advanced 3D designing and modeling techniques. Our team created detailed, optimized 3D assets of the building that could be rendered smoothly on mobile devices. The application allows users to project a virtual model of the building onto any flat surface, allowing for a 360-degree walkthrough. This interactive experience was designed to be intuitive, ensuring that users could easily navigate through different floors and view specific architectural features.
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