Elon Musk once said in one of his speeches, “We have the choice to either stay behind and let AI take over our businesses or find a way to coexist with AI peacefully.” In a world where AI is becoming increasingly prominent if we stay ignorant, there will be no place for us or our businesses. But if we learn to use AI to our advantage, we can win instead of lose!
AI has many applications, and in this article, we will focus on its usage in digital marketing.
Why is AI such a hot topic these days?
These days, AI is a hot topic everywhere, and it’s not surprising as it is making its way more and more into our lives.
Just yesterday, we used dictionaries for text translation, but now with AI and automatic translation tools, we can translate our texts into other languages with just a click.
Weather prediction used to require manual analysis of various maps and data. Still, now with AI and advanced algorithms, we can accurately and automatically forecast the weather for the coming days.
Not long ago, designers and editors had to spend a lot of time and effort to make even the most minor changes to an image, such as removing the background. But now, we can hand over the image to an AI tool and make any changes we want with a few clicks.
And that’s not the end of the story; it’s just the beginning.
AI has advanced to the point where AI has written several e-books that are being sold on Amazon. A book by AI might be a bit eerie and scary.
In another part of the world, an Instagram photographer named Jos Avery gained thousands of followers by posting extraordinary photos. Later, he admitted that he created these photos with the help of AI and then edited them with Photoshop.
So, let’s see how AI can ease our burdens and help us in various aspects of our lives.
Why can’t we live without this technology?
Artificial Intelligence reduces human errors in tasks, automates monotonous tasks like responding to emails, generating invoices, and processes data and information that would take hours for a human to read in just a minute. It has revolutionized medicine and can even perform dangerous tasks such as deep-sea exploration and assisting in post-natural disaster rescue operations.
All these examples are just a drop in the infinite ocean of AI applications! Now, let’s see how this incredible human invention is making waves in the world of digital marketing and making the work of digital marketers a hundred times easier.
Create a storm in digital marketing with Artificial Intelligence: 6 extraordinary applications!
If you are familiar with using Artificial Intelligence in digital marketing, you will undoubtedly be miles ahead of others. It empowers you to create outstanding advertisements effortlessly, produce engaging content, provide flawless and excellent customer support, and deliver a unique shopping experience to your customers.
- Create extraordinary advertisements with AI!
Artificial Intelligence works wonders in advertising! We all know the everyday and ordinary uses of AI in advertising, such as using user information like age, gender, and interests to display relevant ads to them. Google has heavily utilized this feature in its advertising. However, many people are still unaware of the magic of AI and its applications in designing and executing advertisements.
We used to create our own ads, and many of us still do it. But now, the process has become much more manageable.
You can use AI to get ideas for advertising your product. You can ask what the most successful ads of recent years were. You can tell AI to design an advertising banner for you.
Instead of going through the entire process yourself, let AI handle part of it to speed up the work or even create the ads for you. Just like what big companies like Coca-Cola and Quartz did!
If these companies are taking over the market using AI, why shouldn’t you? For example, you can give AI an image of your product, and it will prepare an excellent advertising banner for you. (You can even ask it to propose an attractive advertising scenario!)
Let’s take a look at the miracle that Coca-Cola achieved with AI in their new ad to understand the story better:
Coca-Cola nailed it with AI in its new advertisement!
In their new ad called “Masterpiece,” parts of which were created using AI, Coca-Cola hit the nail on the head! The ad features a struggling art student who seems exhausted and needs inspiration to complete their painting. This is where famous paintings, from Edvard Munch’s “The Scream” to the girl with pearl earrings, all come to life to help the student by bringing a Coca-Cola bottle to them.
(We’ve all been thinking for years that the character in “The Scream” represents anxiety and fear, while all he wanted was a Coca-Cola bottle!)
An excellent and creative advertisement that deeply captivates the audience, yet thanks to AI, it doesn’t require excessive effort or expense. One shot, multiple hits!
Does creating attractive advertisements without much time and expense excite you?
- Predict the results of your advertisements in advance with AI!
Advertisements can be costly, and we all know that. So if you’re not sure about the effectiveness of your ads, you’re incurring financial losses. Even worse, low-quality ads may alienate customers from your business. Fortunately, AI also comes to the rescue like a divine savior and helps us ensure our money is spent wisely. How?
Artificial Intelligence has stored all the data of past advertisements on Google in its memory. So, it knows which ads were more successful and which didn’t resonate with users!
Using this information, AI compares your ad with past advertisements and tells you how successful your ad will likely be based on experience.
- Design your website without the need for human designers.
Did you know that an AI platform called “The Grid” can design your website independently? A website that can create itself without human assistance is undoubtedly commendable!
- Provide a personalized shopping experience with Artificial Intelligence.
When it comes to marketing, “personalization” is a crucial factor. Each user should have a personalized experience on our website.
For example, imagine Elnaz entering a clothing shopping website. AI on this website, based on her previous internet searches and available data (such as age, gender, etc.), guesses her interests and preferences and suggests clothes that match her taste.
A robot also serves as Elnaz’s personal assistant on the website and interacts with her through a chatbox, asking her questions to better guide her.
Elnaz can ask the robot if she needs something specific or has a question. Imagine how much she would enjoy shopping on such an advanced website that provides a personalized experience!
No physical store can offer a separate personal assistant to understand each customer’s taste and guide them. However, today, this is possible with Artificial Intelligence, and you can make the shopping experience on your website just as comfortable and appealing for your customers.
2 Unbelievable but Real Examples of AI Applications in Providing a Personalized Shopping Experience!
AI can even show customers how different clothes look on them without them trying them on! There is an AI platform called “AI hairstyle online free,” where you upload your picture, and AI tries different hairstyles on you.
This way, you can easily see which hairstyle suits you without taking the risk and trying it in the real world. This is the miracle and the application of AI in digital marketing!
- Provide quick and excellent customer support.
Imagine you have ordered a product, but it arrived damaged. When you try to contact customer support to return it, you have to wait on hold for 15 minutes! Imagine how frustrated you are and how much credibility you lose for that store and brand.
What if we tell you that AI technology can easily handle customer support alone? Just have a robot on your website that quickly asks the customer about the issue when they enter the site. The customer selects “Received a damaged item and want to return it” easily, and that’s it! Just like that, you can provide excellent and swift customer support with AI.
This is already possible with AI; some websites already leverage it.
- Produce content faster and smarter with AI.
One of the applications of AI in digital marketing that has made waves these days is the use of AI tools for content creation. Let’s see how AI helps us in content generation.
Instead of manually writing every piece of content, AI can assist in generating articles, blog posts, and even social media captions based on specific guidelines. It can analyze data, trends, and user behavior to produce more relevant and engaging content.
AI-powered content creation tools can save time and effort, allowing marketers to focus on other critical aspects of their marketing strategy.
Embracing these incredible AI applications can revolutionize your digital marketing efforts, providing better customer experiences and efficient processes and ultimately driving greater success for your business.
- Artificial Intelligence writes for you.
When you can’t find the right words and nothing comes to mind to write, turn to ChatGPT and ask it to write a paragraph for you or suggest some headlines to spark creativity in your mind.
Use AI for Captions
Have you ever struggled to create a suitable caption for your Instagram posts? Just tell ChatGPT the topic of your post and ask it to write a relevant caption for you. Even if you don’t like it, you can ask it to edit and create a more exciting and better caption.
Another incredible AI tool is Otter.ai, which suggests related and engaging captions for your posts.
- Get Ready-to-Use Relevant Hashtags
In this regard, ChatGPT finds the most relevant and best hashtags for your Instagram post, making it easier for you to produce Instagram content. Just tell this AI the topic of your post and make your request.
RiteTag is another AI tool that provides related hashtags based on your post’s topic. By optimizing your hashtags using AI, you increase your visibility and chances of going viral.
- Never Run Out of Ideas with AI
Often, we find ourselves without any ideas for stories, videos, or blog posts. Well, as long as we have AI, we don’t need to worry. We can go to dear ChatGPT, dress him up nicely, and say, “I want to post about my new product, and I need an idea to make the audience fall in love with it. What do you suggest?” And it will guide you.
Or you can say, “Hey, ChatGPT, I want to introduce my new course in a video. Please provide me with a compelling scenario that will help the audience fully grasp the awesomeness of my course.” And a few seconds later, you’ll get the scenario delivered.
Of course, you need to be detailed and specific when explaining what you want to AI tools; otherwise, you won’t get the desired result.
Create Eye-catching Visuals with AI
Create visually appealing content with AI effortlessly!
AI is also making waves in generating visual content. For example, Eklipse is one of AI’s offspring that automatically takes your desired video from YouTube, Facebook, or other social networks, turns it into an Instagram reel, and delivers it ready to use!
There are AI tools that produce any image you want without the need for photography, editing, or searching for good images for your content. It’s fresh, original, and AI-generated! One of these tools is Doll-e, which gained a lot of attention not long ago. Another is the AI tool Bing, which utilizes Doll-e but is more accessible. Simplified is another tool that generates your desired image.
For instance, see the image below. This image was created using AI from Bing. On the right side is the command we gave, and on the left is the image we received.
With AI, you can enhance your content creation process, fuel creativity, and make your marketing efforts even more successful.
Artificial intelligence Amper Music finds attractive music that suits your Instagram reels and doesn’t violate copyright.
Thumbnail Blaster is another AI marvel that creates captivating covers for your YouTube videos and Instagram reels, enticing viewers to click on them.
To learn more about content creation and AI tools, read the article “Content Creation with Artificial Intelligence.”
This story has a long journey, and to cover the wonders that can be achieved with this magical technology, a single article is not enough; we would need a 10-page essay. If you are eager, you, too, can embrace the magic of Artificial Intelligence in your business. Read the next title to discover one of the first and best courses on utilizing AI wonders in marketing.
Falling behind or embracing AI? What’s your choice?
Now that we’ve explored artificial intelligence applications, you have two options: continue with your previous methods, handle all tasks yourself with substantial time investment, or do something that optimizes production time and costs.
So, now that we’re familiar with the miracles of AI in digital marketing it’s time to make the decision that Elon Musk mentioned and that we introduced at the beginning of this article. It’s 2023, and it’s time to learn how to leverage AI to benefit our businesses and adapt to the world ahead instead of lagging behind.
At HiT | High tech business solution, we help you avoid falling behind and propel your business a hundred steps forward in digital marketing with AI. If you want to seize this progress for your business, this Site is your chance and opportunity!